Marketing Data Analyst Intern

Role Overview

We are looking for a Marketing Analytics Intern to join our Chief Marketing office. This is a VIRTUAL role, and this individual can be based anywhere in the U.S.

The focus for this position will evolve around customer & prospect databases as well as digital asset creation. This position will work primarily with the Lead Gen/Field Marketing and Product Solutions teams. The successful candidate will have proven analytical and modeling skills, experience with HTML, and a working knowledge of CRM systems, preferably Salesforce.com. 

Kodak offers a unique opportunity to contribute to the resurgence of an iconic global company. We combine the strength of a brand that is recognized and beloved around the world with the excitement and entrepreneurial spirit of a start-up. We are focused on the future and looking for professionals with energy, ideas, and ambition to help us take next steps in our transformation. We’re building a culture which values creativity in all its forms, having a global perspective, a focus on sustainability, and the trust we’ve earned over decades of building strong relationships. Kodak has a rich heritage of leadership and innovation, but is also, in many ways, reinventing itself. Kodak is truly a place where you can make a difference.
 

Key Responsibilities to include: 
•    Utilize predictive modeling techniques to analyze data and forecast trends, helping to guide marketing campaigns and strategies.
•    Perform
•    Mining data from primary and secondary sources (Hoovers & Zoominfo)
•    Use HTML skills to help create emails and landing pages
•    Aid in developing lists to support marketing and sales campaigns
•    Help drive continuous improvement initiatives and best practices as it pertains to data management

Knowledge/Skills/Experiences Required: 
•    Currently enrolled in a bachelor’s degree program with an emphasis on data analytics, digital marketing, or computer science
•    Should be comfortable analyzing large volumes of data to detect meaningful patterns and correlations
•    Strong MS Excel skills (Macros/VBA, & Pivot Tables) and be competent in other MS Office solutions
•    Knowledge of HTML coding
•    Experience with Salesforce.com or other CRM software packages is strongly preferred 
•    An analytical mind and inclination for problem-solving
•    Collaborate effectively with colleagues globally and across many timelines
•    Project management skills
•    This will be a remote position, so the candidate must be able to successfully manage their time effectively
•    Comfortable in a deadline-driven environment
•    Excellent written and verbal communication skills
•    Willing to learn new technologies and skills